New Deal: WELCOME TO THE STUPIDPOCALYPSE by Stewart Reynolds (aka Brittlestar)
- Jul 25, 2022
- 1 min read

WELCOME TO THE STUPIDPOCALYPSE: SURVIVAL TIPS FOR THE DUMBAGGEDON by popular social media personality, Brittlestar, aka the Internet's Favourite Dad (self-appointed), has sold to Debra Englander at Post Hill Press.
This collection of humorous essays will be similar in tone to his satirical, common sense viral videos which have over 600 million views across various platforms. Brittlestar’s social media followers include the likes of Ben Stiller, Henry Winkler, Ryan Reynolds, Nancy Sinatra, Jane Lynch, Ken Jeong, Rex Chapman, and many other North American politicians and journalists.
"Expanding Brittlestar's highly popular global brand into the world of publishing has been thrilling for everyone involved,” said The Rights Factory agent Wayne Arthurson. “Fans have requested for years that he write a book and are already expressing their excitement with news of this deal. I'm sure they'll be happy with the book while at the same time, it will bring in thousands of new fans into Brittlestar's world of humour."
Find our more about Brittlestar at his website: https://www.brittlestar.com





As someone new to Brittlestar’s work, it’s interesting to see how online humor can grow into a full book project. It reminds me of how simple, creative ideas can gain huge followings—kind of like FNF game, where the Boyfriend rhythmically battles different opponents to win the Girlfriend’s love and built a big fan community around its quirky style. It’s cool to see internet culture turning into lasting creative projects. 📚🎮